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2008年公司宣布暫停研發(fā)了近兩年、且已投入了大量人力物力的DE1108項(xiàng)目,主要原因是公司認(rèn)為當(dāng)時(shí)研發(fā)的DE1108在技術(shù)、性能上并無(wú)實(shí)質(zhì)性突破,不足以承擔(dān)“愛(ài)好者"系列“封頂之作”頭銜的重任。
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暫停至今已8年,期間經(jīng)過(guò)頭6年的等待、觀察思考,再經(jīng)過(guò)2年的前期實(shí)質(zhì)性研發(fā)準(zhǔn)備(這兩年實(shí)際已完成了70%的研發(fā)工作),現(xiàn)在公司鄭重宣布DE1108項(xiàng)目已正式重啟,目前進(jìn)入后程階段:塑膠五金模具正式投入,各種定制外協(xié)加工器件最后確認(rèn),采購(gòu)周期長(zhǎng)的物料提前下單定購(gòu)......
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重啟的新DE1108之研發(fā)基于下列原則進(jìn)行:
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1、徹底解放思想,不固守舊思路,技術(shù)上一定要與時(shí)俱進(jìn)并有突破性創(chuàng)新,做出一款全新的超級(jí)收音機(jī)產(chǎn)品。
2、不惜前期投入,不計(jì)產(chǎn)品成本,不排斥使用任何能用上的新技術(shù)。
3、把傳統(tǒng)模擬收音機(jī)性能做到極致,最新的數(shù)碼功能有機(jī)融入。
4、產(chǎn)品定位在“前無(wú)古人,后無(wú)來(lái)者”的高度。
5、產(chǎn)品是用于“聽(tīng)”的,要達(dá)到享受級(jí)的“聽(tīng)”!
6、既是給老一代無(wú)線電愛(ài)好者的“還愿”之作,也是給新一代年輕人的時(shí)尚之作,新、老用戶通吃!
7、不同版本滿足全球市場(chǎng)。
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深圳市德勁電子有限公司
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?2016.8.30.
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New Product Announcement
Restart DE1108 Project
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In 2008, DEGEN decided to suspend “Project DE1108”. Although a lot of time and manpower was invested during a 2-year development period, the technical limitations at the time could not provide the desired breakthroughs needed to warrant DE1108 as the “Icing on the Cake” of a radio enthusiasts’ collection.
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In the eight years that followed, while new technologies emerged, new ideas and implementations were conceived, consequently leading to a 2-year conceptualization process in which 70% of the preparation work was finalized. Today, “Project DE1108” has formally restarted! Tooling development, software testing, and the purchase of materials with extended procurement lead-times have all commenced.
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The principles on which the restart of “Project DE1108” is based:
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1.??Progressive thinking: Do not hold onto old ideas, clear the mind and embrace new technologies that lead to breakthrough innovations and a new highly advanced radio product.
2.??Despite all the previous investments made, embrace the new technologies and the cost it comes with to develop an innovative product.
3.??Develop a radio that combines the best of traditional analog radio with the latest digital technologies.
4.??Position the product as a ‘Hard-to-Follow’ and ‘Difficult-to-Beat’ concept.
5.??Enjoyment of listening is at the heart of the design.
6.??A product to be enjoyed by both the older radio enthusiasts as well as younger generations who are more interested in innovative electronics.
7.??Different versions to meet local requirements within the global market.
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Shenzhen Degen Electronics. Co. Ltd.
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2016.8.30.
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